In October 2004, the International Gallup Organization announced that according to its poll, anti-Russia sentiment remained fairly strong throughout Europe and the West in general. It found that Russia was the least popular G-8 country globally. The percentage of population with a "very negative" or "fairly negative" perception of Russia was 73% in Kosovo, 62% in Finland, 57% in Norway, 42% in the Czech Republic and Switzerland, 37% in Germany, 32% in Denmark and Poland, and 23% in Estonia. Overall, the percentage of respondents with a positive view of Russia was only 31%.
According to a 2014 survey by Pew Research Center, attitudes towards Russia in most countries worsened considerably during Russia's involvement in the 2014 crisis in Ukraine. From 2013 to 2014, the median negative attitudes in Europe rose from 54% to 75%, and from 43% to 72% in the United States. Negative attitudes also rose compared to 2013 throughout the Middle East, Latin America, Asia and Africa.
There is the question of whether or not negative attitudes towards Russia and frequent criticism of the Russian government in western media contributes to negative attitudes towards Russian people and culture. In a Guardian article, British academic Piers Robinson claims that "Indeed western governments frequently engage in strategies of manipulation through deception involving exaggeration, omission, and misdirection". In a 2012 survey, the percentage of Russian immigrants in the EU that indicated that they had experienced racially motivated hate crimes was 5%, which is less than the average of 10% reported by several groups of immigrants and ethnic minorities in the EU. 17% of Russian immigrants in the EU said that they had been victims of crimes the last 12 months, for example, theft, attacks, frightening threats or harassment, as compared to an average of 24% among several groups of immigrants and ethnic minorities.