This article needs attention from an expert in Sociology or Media.April 2008)(
Content analysis is a research method for studying
Practices and philosophies of content analysis vary between academic disciplines. They all involve systematic reading or observation of
Computers are increasingly used in content analysis to automate the labeling (or coding) of documents. Simple computational techniques can provide descriptive data such as word frequencies and document lengths.
Content analysis is best understood as a broad family of techniques. Effective researchers choose techniques that best help them answer their substantive questions. That said, according to
The simplest and most objective form of content analysis considers unambiguous characteristics of the text such as
A further step in analysis is the distinction between dictionary-based (quantitative) approaches and qualitative approaches. Dictionary-based approaches set up a list of categories derived from the frequency list of words and control the distribution of words and their respective categories over the texts. While methods in quantitative content analysis in this way transform observations of found categories into quantitative statistical data, the qualitative content analysis focuses more on the intentionality and its implications. There are strong parallels between qualitative content analysis and