Role of media
Media persuasion plays a role in dissemination of ethnic hatred. Media presence spreads underlying messages that negatively portrays certain ethnic groups to the eye of the public. For example, political elites use media exposure to influence the views of the viewers towards a certain propaganda. In 1930s Nazi Germany, media presence in exposing propaganda in terms of hatred was effectively organized by Joseph Goebbels. Although recent US data (Berelson, Lazarsfeld, and McPhee 1954; Lazarsfeld, Berelson, and Gaudet 1944) shows media as a tool that does not carry "significant independent influence," media "strengthens people’s predispositions." Furthermore, exogenous variation plays a role in utilizing media content towards escalating ethnic hatred presence according to recent economic studies. The effects of media on people varies in different platforms strengthening mass medias influence towards the public. Data polled from Muslim countries shows that exposure to Al-Jazeera is associated with higher levels of reported anti-Americanism in contrast to exposure to CNN associating with less anti-Americanism.
There are two types of persuasion: direct and indirect. Direct persuasion in regard to mass media exponentially expands hatred that leads to violence of ethnic groups. Indirect persuasion exports hatred and directs behavior towards executing violence.
The continuous use of mass media as an apparatus to spread negative image of ethnic groups is seen throughout variations of history. Most media hate speech that amplified worldwide attention are experienced in Rwanda and Yugoslavia. Also, media's control of hate speech that Nazi and fascist parties manipulate agitate and attract followers into advocating for hatred and violence. Today, social media plays a role in ethnic conflicts in Kenya. Ethnicity is a big part in determining voting patterns in Kenya; however, many associate ethnicity with grievances that mobilize patterns of differences, hatred, and violence.
Propaganda designed by Barbara J. Marks that shows viable medium of persuasion and information.