Qualitative research

  • qualitative research is a scientific method of observation to gather non-numerical data,[1] while focusing on meaning-making.[2] this often occurs through "case study, personal experience, introspection, life story, interview, artifacts, and cultural texts and productions, along with observational, historical, interactional, and visual texts."[3] this type of research answers questions related to why or how a certain phenomenon may occur, rather than how often it occurs.[4]

    qualitative research approaches are employed across many academic disciplines, focusing particularly on the human elements of the social and natural sciences.[5] outside academic contexts, areas of application include qualitative market research, business, service demonstrations by non-profits,[3] and journalism.[1]

  • background
  • history
  • data collection, analysis and field research design
  • specialized uses
  • data analysis
  • distinct qualitative paradigms
  • trustworthiness
  • journals
  • in psychology
  • see also
  • references
  • further reading
  • external links

Qualitative research is a scientific method of observation to gather non-numerical data,[1] while focusing on meaning-making.[2] This often occurs through "case study, personal experience, introspection, life story, interview, artifacts, and cultural texts and productions, along with observational, historical, interactional, and visual texts."[3] This type of research answers questions related to why or how a certain phenomenon may occur, rather than how often it occurs.[4]

Qualitative research approaches are employed across many academic disciplines, focusing particularly on the human elements of the social and natural sciences.[5] Outside academic contexts, areas of application include qualitative market research, business, service demonstrations by non-profits,[3] and journalism.[1]