White pride

Aryan Guard members protest against an anti-racism rally in Calgary on March 21, 2009 one of them carrying a "White Pride Worldwide" Celtic Cross flag[1]

White pride, or white power, is an expression primarily used by white separatist, white nationalist, neo-Nazi and white supremacist organizations in order to signal racist or racialist viewpoints.[2][3] It is also a slogan used by the prominent post-Ku Klux Klan group Stormfront and a term used to make racist/racialist viewpoints more palatable to the general public who may associate historical abuses with the terms white nationalist, neo-Nazi, and white supremacist.


Sociologists Betty A. Dobratz and Stephanie L. Shanks-Meile identified "White Power! White Pride!" as "a much-used chant of white separatist movement supporters",[4] and sociologist Mitch Berbrier has identified the use of this phrase as part of a "new racist ... frame-transformation and frame-alignment by (a) consciously packaging a 'hate-free' racism, (b) developing strategies of equivalence and reversal–presenting whites as equivalent to ethnic and racial minorities, and (c) deploying ideas about 'love,' 'pride,' and 'heritage-preservation' to evidence both their putative lack of animosity toward others as well as their ethnic credentials."[5] In a social psychology experiment that tested how white participants could be influenced to identify with white pride ideology, social psychologists framed white pride as follows:

[P]eople who openly express White pride seem invariably to be those alienated from the mainstream culture—KKK members, skin-heads, and White supremacists—people trying to grab onto some basis for feeling good about themselves when conventional avenues such as successful careers and relationships are not working well for them. Consequently, the vast majority of people who avow White pride seem also to explicitly avow racism.[6]

Sociologists Monica McDermott and Frank L. Samson documented the rhetorical evolution of white pride movements thus, "Because white pride has historically been predicated upon a denigration of nonwhites, the articulation of the duties and requirements of whiteness reflects a desire to correlate a conscious white identity with positive attributes."[7]