White pride, or white power, is an expression primarily used by
[P]eople who openly express White pride seem invariably to be those alienated from the mainstream culture—KKK members,
skin-heads, and White supremacists—people trying to grab onto some basis for feeling good about themselves when conventional avenues such as successful careers and relationships are not working well for them. Consequently, the vast majority of people who avow White pride seem also to explicitly avow racism.
Sociologists Monica McDermott and Frank L. Samson documented the rhetorical evolution of white pride movements thus, "Because white pride has historically been predicated upon a denigration of nonwhites, the articulation of the duties and requirements of whiteness reflects a desire to correlate a conscious white identity with positive attributes."